SHAPEWEAR INSIGHTS

IN THE MARKET

BLACK

is the most saturated color in the Shapewear market, with skin tones second in popularity

BROWN

accounts for 4% of the color offering in various shades, which is a 40% increase YOY

BODY POSITIVITY

promotes showing off your natural curves in all shapes and sizes. The upward growth of “Everyday Shapewear” is versatile and can be worn underneath or and worn to be seen.

Shapewear as a category is no longer predicated on extreme compression and construction. It’s now re-framed for a new audience as an

EVERYDAY STAPLE

rather than an occasion-based solution wear.

FASTEST GROWING TERMS WITHIN SHAPEWEAR